- In 1893 Sears published his first catalogue and it was a perfect time to do so. Many factors contributed to the success and rise of consumerism with the Sears Reoebuck Catalogue. Factors include the Homestead Act of 1862, America’s westward expansion followed the growth of the railroads.
- The postal system helped the mail order business by permitting the classification of mail order publications as aids in the dissemination of knowledge entitling these catalogs the postage rate of one cent / pound.
- The advent of Rural Free Delivery in 1896 also made distribution of the catalog economical.
All of which made the Sears Roebuck Catalogue easier to access.
- By blanketing magazines with his advertisements, Sear's catalogue grew larger.
- After charging for it, he gave it for free it was aided by the federal government that had recently begun delivering mail directly to farmers' homes. Thus giving the oppurtunituy to the rural areas (which woiuld have never been possible before) , making it availible at their home and whenever they wanted it.
- The Sears Roebuck Catalogue set the way as an example towards the easy access of shopping, and thus contributing to the rise of consumerism.